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Influencing the influencers: new CAP guidance clarifies rules on affiliate marketing in the UK

The CAP Code requires that all marketing communications within the categories of communication outlined in the scope of the Code – which includes online and social media - are obviously identifiable...

Placement is paramount – sexually explicit ad banned from tabloid’s back page

On 21 September 2016, the ASA banned a sexually explicit ad for Luv2Chat, which promoted adult chat lines and was featured on the back page of an edition of the Sunday...

Advertising Sports Betting Products: Key Issues Part II

In Part I of this article, we covered some of the common issues facing gambling operators advertising sports betting products from an advertising-regulatory perspective. This mainly focused on compliance with the...

ECJ rules on GS Media and reshapes case law on hyperlinking

The GS Media case - in the spotlight, again In a rare move, the European Court of Justice (ECJ) went against AG Wathelet's opinion published earlier this year and on 8 September 2016...

Singapore: New guidelines kick in to regulate advertising on digital platforms

Until now, all advertisements published in Singapore had to adhere to the Singapore Code of Advertising Practice, administered by the (ASAS). The Code aimed to promote a high standard of ethics...

Advertising Sports Betting Products: Key Issues Part I

According to the latest statistics published by the UK Gambling Commission, the UK gambling industry grew by 11.6% in the twelve months up to September 2015, with gross gambling yield for...

Pokémon Go – a brave new augmented reality world, now let’s stick some laws...

Data Protection and Privacy of the User Data protection and privacy are probably the most obvious issues which affect Pokémon Go users given that the app takes more than a Pikachu as...

The Apprenticeship Levy – how will it affect the media industry?

The Apprenticeship Levy – how will it affect the media industry? What is the levy? From 6 April 2017, all employers with an annual pay bill over £3 million will be required to...

Online advertisers be aware – China’s Interim Measures for the Administration of Internet Advertising...

Background The measures, which were first issued by the SAIC in July 2016, took effect on 1 September 2016, notably marking the anniversary of the revision to the PRC Advertising Law in...

I “should’ve” thought of that! – Specsavers apply to trade mark a single word

Why trade mark a word? Trade marks are used to distinguish the goods or services of one trader from another, and the decision to approve applications lies, in the UK, with the...

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Top of the league: How football clubs protect and exploit their...

The 2017/18 Premier League season kicked off on August 11th and the revenues of the league and its football clubs continue to go from strength...

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