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Social Media & Digital Content Providers

(International) Influencer Marketing in Germany: #ad might not be enough

Following influencers is not only fun, but it’s also a very successful advertising strategy for companies around the world. Followers get a first-hand experience of their favourite star’s life, luxuries and...

How could blockchain technology disrupt the music industry?

What is a blockchain? At its core, a blockchain is a distributed database (meaning a database that is not stored centrally, with duplicate copies on thousands of computers across the world) and which can...

Undressing the Ad – the use of sexualised images in the advertising industry

Advertisers have been using sexualised images to sell products since the 1900s and there is no sign of this trend letting up. However, Transport for London's (TFL) ban on adverts promoting...

I “should’ve” thought of that! – Specsavers apply to trade mark a single word

Why trade mark a word? Trade marks are used to distinguish the goods or services of one trader from another, and the decision to approve applications lies, in the UK, with the...

“Fake news is bad, but the ministry of truth is even worse”: Europe Considers...

Post-Truth is Born in the USA As Donald Trump's new status as leader of the free world starts to take effect, questions continue to circulate regarding the factors that influenced his rise...

Building Facebook Audiences using LinkedIn connections’ e-mail addresses

The Danish rules on spam are an implementation of the rules on unsolicited communications in the ePrivacy Directive (02/58/EC) and the Directive on protection of consumers in respect of distance contracts...
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Phil Sherrell looks at the Digital Single Market and the challenges it brings

Head of Bird & Bird's international Media, Entertainment and Sport sector, Phil Sherrell, discusses the Digital Single Market and the implications for media and technology companies.

Five legal consequences of going “all-in” with social platforms

According to a 2016 study published by Eurostat, the statistical body of the European Commission, 39% of EU companies now use social media to communicate and 3/4 of these companies are...

‘Compensation’ versus ‘punishment’ in Polish copyright – a major court ruling ahead

Copyright enforcement laws specify the remedies that rights holders can demand in cases of copyright infringement. These include demands to cease the infringement, to compensate for the loss, and to apologise....

Influencing Media: Freddie Sayers, CEO of InConversation

Your web browser does not support iframes, which means that the video Influencing Media: Freddie Sayers of InConversation cannot play.      As Freddie pointed out, his media business InConversation is relatively unique in...

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