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New decision on German influencer marketing: Courts in Berlin require disclosure as advertisement even...

While the courts in Munich recently took a more liberal approach and indicated that non-sponsored social media posts do not need to be tagged as advertising, the courts in Berlin were...

ECJ rules on GS Media and reshapes case law on hyperlinking

The GS Media case - in the spotlight, again In a rare move, the European Court of Justice (ECJ) went against AG Wathelet's opinion published earlier this year and on 8 September 2016...

Undressing the Ad – the use of sexualised images in the advertising industry

Advertisers have been using sexualised images to sell products since the 1900s and there is no sign of this trend letting up. However, Transport for London's (TFL) ban on adverts promoting...

German influencer fights back against the German competition watchdog on the rules of influencer...

As previously reported by MediaWrites, the rules on influencer advertising in Germany are strict – something that influencers don’t like much. Recently, the German competition watchdog “Verband Sozialer Wettbewerb” (engl.: “Association for...

“Free WiFi for Free People” – Germany restricts the liability of providers of public...

Former legal background in Germany Unlike other European countries, the number of public WiFi hotspots which are freely accessible to the open public is rather low across Germany. This situation exists despite...

Advertising wellness: How far is too far?

Wellness on the rise Wellness – the industry based on the "pursuit of enhancing personal well-being" – has in the last decade emerged as a giant worth over $3.7 trillion globally....

Germany Starts Enforcing Controversial ‘Hate Speech’ Law: initial reactions to the Network Enforcement Act

Quick to act Since the implementation of NetzDG, certain social networks appear to have been fast and resolute in deleting content reported by users. During the Act's first few days, for example, the...

VIDEO: Influencing Media – putting digital to work

Your web browser does not support iframes, which means that the video Influencing Media: Putting digital to work cannot play.      The evening began with cocktails on the 11th floor of Bird &...

Influencing Media: Freddie Sayers, CEO of InConversation

Your web browser does not support iframes, which means that the video Influencing Media: Freddie Sayers of InConversation cannot play.      As Freddie pointed out, his media business InConversation is relatively unique in...

How could blockchain technology disrupt the music industry?

What is a blockchain? At its core, a blockchain is a distributed database (meaning a database that is not stored centrally, with duplicate copies on thousands of computers across the world) and which can...

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