With viewing figures in the hundreds of millions, and increasing attention from brands looking to capitalise on the ever-growing profile of the industry, now is a particularly exciting time for esports organisations and their potential sponsors.

In this article, Will Deller and Adam Thew examine some of the key issues to consider when looking to enter into an esports sponsorship deal, whether you’re a team looking to get a sponsor for your LoL team kit, or a sponsor wanting to get your logo onto a tournament’s live stream. As the industry continues to grow rapidly, with progressive new league formats creating stability in esports, there has never been a better time to delve into the detail of what the industry has to offer.

To read the full article follow this link.

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