On Wednesday 25 May, the EU Commission announced new developments to its Digital Single Market agenda. A new draft Directive, a draft Regulation and a Communication, each include a number of significant proposals, and overall represent a significant rebalancing of the scales in favour of EU content creators and broadcasters. Notably:
- Video on demand services like Amazon Video and Netflix will have to ensure that at least 20% of their programme catalogues comprise works originating in the EU and certain other European states. The advertising and product placement rules for terrestrial broadcasters will be liberalised;
- Content platforms like YouTube will be required to pay creators a “fair allocation” of the value they derive from the content they host; and
- Video-sharing platforms will be required to put in place measures to protect children from harmful content and all users from material which incites hatred.
Content is geo-blocked and is only available until 25 June 2016?