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New advertising rules to crack down on gender stereotypes

Why was a new rule needed? The ASA's announcement of this change to the Advertising Codes is the culmination of a two year project on the area...

CAP Responds to GDPR with Amendments to the Advertising CAP Code

Until 25 May 2018, regulation of data protection issues in relation to advertising was governed by Section 10 and Appendix 3 of the CAP Code ('Code'). Section 10 regulated the use...

Victory for Google confirms US-style “opt-out” class actions are still beyond claimants’ reach

The claim The representative action was brought by campaign group 'Google You Owe Us', led by Richard Lloyd, the former executive director of Which? Magazine. Lloyd was applying to serve proceedings...

Ad & Tech Giants step up to tackle the problem of Fake News

The Code is a response to concerns about disinformation in the run-up to the European Parliament elections due to take place in May 2019. In a statement, Digital Economy & Society...

CAP releases a new guide for social media influencers

CAP and the CMA have teamed up to create a new guide, "An Influencer’s Guide to making clear that ads are ads", which sets out how to ensure influencer marketing conforms...

News in This Week: European Parliament adopts revised Audiovisual Media Services Directive

The draft revised legislation was approved by a significant majority; 452 votes in favour with 132 against, and 65 abstentions. Headline news Under the existing AVMSD, VOD platforms are only required to ensure...

Influencer marketing and endorsements: some food for thought in light of recent initiatives by...

What is influencer marketing? Influencer marketing basically means individuals (usually bloggers and influencers) endorsing products or brands by posting photos, videos, comments or other content on their blogs, vlogs or social...

ASA rules against Amazon on ‘One-Day Delivery’ promises to Amazon Prime customers

Prime grounds for a complaint? The adverts at issue in the case were website pages that stated: “get unlimited One-Day Delivery with Amazon Prime”, with a link to start a 30-day...

New decision on German influencer marketing: Courts in Berlin require disclosure as advertisement even...

While the courts in Munich recently took a more liberal approach and indicated that non-sponsored social media posts do not need to be tagged as advertising, the courts in Berlin were...

Gender stereotyping in advertising: a warning to advertisers in Australia

On 12 July 2018 the Australian Association of National Advertisers (AANA) issued a revised Code of Ethics Practice Note (Practice Note) in relation to the use of gender stereotyping in advertising....

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Dutch final vote on online gambling: Bill adopted and soon into...

Now that the Remote Gambling Bill has been adopted by the Senate, it is expected that interested parties (both Dutch and international)...

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