Home Advertising & Marketing

Advertising & Marketing

New decision on German influencer marketing: Courts in Berlin require disclosure as advertisement even...

While the courts in Munich recently took a more liberal approach and indicated that non-sponsored social media posts do not need to be tagged as advertising, the courts in Berlin were...

Influencer marketing in Germany: Courts in Berlin try to find a balance between practicality...

In May 2018, a court in Berlin argued that influencers' social media posts will always be a commercial activity. In the court's view, even if posts are not sponsored,...

The CMA clamps down on social media endorsements

It was only a couple of months ago that we were reporting on the release of "An Influencer's Guide to making clear that ads are ads" by the Committee...

Is a “digital, dynamic, context-based advertising system” patentable?

Following a couple of high profile Australian Federal Court cases (RPL and Research Affiliates), the Australian Patent Office has been reticent to grant patents in relation to computer-implemented business methods.  However, the...

New updated guidelines on influencers from the Danish Consumer Ombudsman

The DCO’s first guidelines on influencers was released in January 2016. Since then, to better reflect the Unfair Marketing Practices Directive, a new Danish Marketing Practices Act (MPA) has come into...

German influencer fights back against the German competition watchdog on the rules of influencer...

As previously reported by MediaWrites, the rules on influencer advertising in Germany are strict – something that influencers don’t like much. Recently, the German competition watchdog “Verband Sozialer Wettbewerb” (engl.: “Association for...

Online advertisers be aware – China’s Interim Measures for the Administration of Internet Advertising...

Background The measures, which were first issued by the SAIC in July 2016, took effect on 1 September 2016, notably marking the anniversary of the revision to the PRC Advertising Law in...

Influencing Media: Timothy Armoo, CEO of Fanbytes

Generation Z For those that are not familiar with this particular demographic, this is the generation that comes after millennials; the digital kids, the children of the internet age, and a market...
Communication

ICC statement in favor of freedom of commercial communication

ICC has recently issued a statement asking governments to reject “general advertising bans” and “overly prescriptive restrictions on truthful commercial communications”. Through this statement, ICC promotes professionals self-regulation and recognition of...

Singapore: New guidelines kick in to regulate advertising on digital platforms

Until now, all advertisements published in Singapore had to adhere to the Singapore Code of Advertising Practice, administered by the (ASAS). The Code aimed to promote a high standard of ethics...

MORE NEWS

Dutch final vote on online gambling: Bill adopted and soon into...

Now that the Remote Gambling Bill has been adopted by the Senate, it is expected that interested parties (both Dutch and international)...

MOST POPULAR THIS WEEK