Monday, April 22, 2019

Influencer marketing and endorsements: some food for thought in light of...

What is influencer marketing? Influencer marketing basically means individuals (usually bloggers and influencers) endorsing products or brands by posting photos, videos, comments or other...

ASA rules against Amazon on ‘One-Day Delivery’ promises to Amazon Prime...

Prime grounds for a complaint? The adverts at issue in the case were website pages that stated: “get unlimited One-Day Delivery with Amazon Prime”,...

New decision on German influencer marketing: Courts in Berlin require disclosure...

While the courts in Munich recently took a more liberal approach and indicated that non-sponsored social media posts do not need to be tagged...

Gender stereotyping in advertising: a warning to advertisers in Australia

On 12 July 2018 the Australian Association of National Advertisers (AANA) issued a revised Code of Ethics Practice Note (Practice Note) in relation to...

Influencing the UAE – the implications of the new National Media...

World-class brands have recently been resorting to marketing their goods and services on social media platforms through the pages of “followed” and “trending” bloggers...

Is HK9 the new CR7? Footballers and trade marks; who will...

In a recent ruling of the European General Court, Lionel Messi has followed in the footsteps of Wayne Rooney, Jamie Oliver and Nigella Lawson...

German influencer fights back against the German competition watchdog on the...

As previously reported by MediaWrites, the rules on influencer advertising in Germany are strict – something that influencers don’t like much. Recently, the German competition...

Taxation of the digital economy: Tax implications for high-tech and media...

Background to the taxation of digital services As previously reported on MediaWrites (click here), the digital economy has become a concern for tax authorities at...

Czech Data Protection Authority issues warning on marketing communications, consent, and...

What is the issue? Under the current Czech legislation, electronic contact details may be used for marketing communications only with users' prior consent (opt-in), or...

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