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Undressing the Ad – the use of sexualised images in the advertising industry

Advertisers have been using sexualised images to sell products since the 1900s and there is no sign of this trend letting up. However, Transport for London's (TFL) ban on adverts promoting...

German influencer fights back against the German competition watchdog on the rules of influencer...

As previously reported by MediaWrites, the rules on influencer advertising in Germany are strict – something that influencers don’t like much. Recently, the German competition watchdog “Verband Sozialer Wettbewerb” (engl.: “Association for...

Five legal consequences of going “all-in” with social platforms

According to a 2016 study published by Eurostat, the statistical body of the European Commission, 39% of EU companies now use social media to communicate and 3/4 of these companies are...

How could blockchain technology disrupt the music industry?

What is a blockchain? At its core, a blockchain is a distributed database (meaning a database that is not stored centrally, with duplicate copies on thousands of computers across the world) and which can...

New decision on German influencer marketing: Courts in Berlin require disclosure as advertisement even...

While the courts in Munich recently took a more liberal approach and indicated that non-sponsored social media posts do not need to be tagged as advertising, the courts in Berlin were...

Influencing Media: Timothy Armoo, CEO of Fanbytes

Generation Z For those that are not familiar with this particular demographic, this is the generation that comes after millennials; the digital kids, the children of the internet age, and a market...

Taxation of the digital economy: Tax implications for high-tech and media companies

Background to the taxation of digital services As previously reported on MediaWrites (click here), the digital economy has become a concern for tax authorities at an international level. The BEPS Project, which...

CJEU rules that re-posting a photograph without explicit consent may infringe copyright

The CJEU in its decision did not follow the opinion of the Attorney General, who came to the recommendation not to consider the specific use as a communication to the public,...

“Free WiFi for Free People” – Germany restricts the liability of providers of public...

Former legal background in Germany Unlike other European countries, the number of public WiFi hotspots which are freely accessible to the open public is rather low across Germany. This situation exists despite...

The very REAL threat of FAKE NEWS? EU launches public consultation and expert group

Just how big an issue is Fake News? The presence of Fake News and online misinformation has become "almost overwhelming" according to Frans Timmermans, the European Commission's Vice-President. Indeed, Collins Dictionary awarded the...

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Jess Varnish Employment Tribunal Decision explained

The judgment passed down by the Tribunal on 16 January 2019 has widespread ramifications for athlete funding, and provides some degree of certainty for...

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