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Ad & Tech Giants step up to tackle the problem of Fake News

The Code is a response to concerns about disinformation in the run-up to the European Parliament elections due to take place in May 2019. In a statement, Digital Economy & Society...

CAP releases a new guide for social media influencers

CAP and the CMA have teamed up to create a new guide, "An Influencer’s Guide to making clear that ads are ads", which sets out how to ensure influencer marketing conforms...

Undressing the Ad – the use of sexualised images in the advertising industry

Advertisers have been using sexualised images to sell products since the 1900s and there is no sign of this trend letting up. However, Transport for London's (TFL) ban on adverts promoting...

“Free WiFi for Free People” – Germany restricts the liability of providers of public...

Former legal background in Germany Unlike other European countries, the number of public WiFi hotspots which are freely accessible to the open public is rather low across Germany. This situation exists despite...

New decision on German influencer marketing: Courts in Berlin require disclosure as advertisement even...

While the courts in Munich recently took a more liberal approach and indicated that non-sponsored social media posts do not need to be tagged as advertising, the courts in Berlin were...

How could blockchain technology disrupt the music industry?

What is a blockchain? At its core, a blockchain is a distributed database (meaning a database that is not stored centrally, with duplicate copies on thousands of computers across the world) and which can...

German influencer fights back against the German competition watchdog on the rules of influencer...

As previously reported by MediaWrites, the rules on influencer advertising in Germany are strict – something that influencers don’t like much. Recently, the German competition watchdog “Verband Sozialer Wettbewerb” (engl.: “Association for...

Taxation of the digital economy: Tax implications for high-tech and media companies

Background to the taxation of digital services As previously reported on MediaWrites (click here), the digital economy has become a concern for tax authorities at an international level. The BEPS Project, which...

UPDATE: Landmark ruling in the first ‘right to be forgotten’ case

The judgment involved a relatively conservative application of the law as it is generally already understood, making clear that the 'right to be forgotten' is by no means an absolute right....

Singapore: New guidelines kick in to regulate advertising on digital platforms

Until now, all advertisements published in Singapore had to adhere to the Singapore Code of Advertising Practice, administered by the (ASAS). The Code aimed to promote a high standard of ethics...

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Ad & Tech Giants step up to tackle the problem of...

The Code is a response to concerns about disinformation in the run-up to the European Parliament elections due to take place in May 2019....

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