Is HK9 the new CR7? Footballers and trade marks; who will be distinctive by...

In a recent ruling of the European General Court, Lionel Messi has followed in the footsteps of Wayne Rooney, Jamie Oliver and Nigella Lawson in successfully obtaining a trade mark for...

Levelling the playing field in Esports – Dutch image rights in games

To mark the occasion of the 2014 Football World Cup in Brazil, the developer of the video game League of Legends ('LoL') introduced four new soccer "skins" (graphics used to change the appearance...

Addressing “unacceptable behaviour” in sport

UK Sport is currently prioritising athlete welfare. It has recently revealed that, of 682 elite athletes surveyed in its 'Culture Health Check', some 30 per cent (200 or so) had either...

Technology changing sport part II: Challenging on-field decisions based on video technology

In recent years, the use of technology to assist the on-field decision-making of referees and umpires has increased dramatically. In recent weeks, contentious decisions and faulty video-imaging have meant that the...

Esports: how will an esports federation become the sole governing body of the sport...

Esports on an upwards trajectory in Hungary Hungary is no exception to the quickly spreading worldwide esports phenomenon. As an example, the Hungarian government substantially supported the organisation of a large international...

PASPA Repeal: What does it mean for the American sports betting market?

Background On 14 May 2018 the United States Supreme Court paved the way for individual states to introduce legislation permitting sports betting if they so wish, by striking down a federal law...
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Esports Disputes: Choosing your battleground

Your web browser does not support iframes, which means that the video cannot play.   For further detail please see Jamie's article "Esports Disputes: Choosing your battleground" published on twobirds.com.

Esports: Exclusivity in an open ecosystem

The continued growth of esports is seeing rights holders, licensees and fans searching for a new equilibrium between maintaining an open and collaborative esports ecosystem on the one hand; and seeking...

Wearable Tech in Elite Sport

What's special about wearable tech in elite sport? Wearable tech in the consumer market has traditionally seen wrist worn devices that can monitor performance, often in the form of fitness trackers and...
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What’s Trending in Media and Sport: esports

2018 is set to be a key year for esports as the industry continues to grow and mature. Such rapid expansion presents a number of opportunities and challenges from both a...

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Jess Varnish Employment Tribunal Decision explained

The judgment passed down by the Tribunal on 16 January 2019 has widespread ramifications for athlete funding, and provides some degree of certainty for...

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